Bruce King-Shey is vice president of design innovation at PepsiCo. He is a designer of information and ideas, equally comfortable in the worlds of management consulting, critical theory, and industrial design. He previously held the position of Senior Associate at Jump Associates, a growth strategy firm that creates and reinvents businesses for Fortune 500 companies through a hybrid approach integrating social science, design, and strategy. At Jump, Bruce led teams and clients in expressing ideas for food & beverage, retail, non-profit, sustainability and technology companies whether it’s a performance metric, product concept, or strategic plan. He has published articles and presented at conferences around the world about the impacts of culture on the production of design. Previously, Bruce was a public outreach consultant, most recently with Booz Allen Hamilton, where he worked with federal agencies in both Washington, D.C. and San Francisco. He earned a B.S. in Civil Engineering at Johns Hopkins University, and a B.F.A in Industrial Design as well as an M.A. in Visual Criticism at California College of the Arts.